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PEP aims to help its customers to look and feel good

Some interesting facts

  • PEP opened its first store in 1965 in De Aar in the Northern Cape
  • PEP operates more than 2152 retail stores in Southern Africa 
  • PEP is the biggest single brand retailer in Africa
  • PEP employs more than 17 000 people
  • PEP has shown double digit growth for the past 18 years for both sales and operating profit
  • PEP has the lowest cost of doing business of all SA retailers
  • PEP’s customers are remarkable people who, on a very small budget, make it possible for their families to live with dignity and pride
  • A unique culture, Sikhula KunYe (growing together), unites everyone at PEP and was recently again rated as one of the top 1 percent of inspiring cultures in the world!
  • PEP people are called Dynamos and they greet each other with a high five
  • More than 50% of PEP’s store managers are promoted from within the company
  • PEP has three distribution centres in Southern Africa, as well as 13 transport hubs, together occupying more than 250 000 m² – that’s the size of 46 football fields
  • This year, PEP will send more than 600 million products to its stores
  • PEP will conduct more than 300 million customer transactions this year
  • PEP sells 225 000 facecloths per week
  • PEP sells 6000km of toothpicks annually (twice around South Africa)
  • PEP sells 55% of all schoolwear and 72% of school shoes sold in SA
  • More than half of SA’s children wear PEP uniforms
  • PEP sells 40% of all blankets in SA
  • PEP sells 32% of all baby and 18% of all kids clothing in South Africa
  • PEP sells 42 million disposable nappies every year
  • PEP sells 45 000 pencils per day
  • PEP sells one pair of pantyhose every 2nd second and 32.2 million socks per year
  • PEP sells 52.4 million tops per year
  • PEP sells more prepaid handsets in South Africa than all the other retailers combined
  • PEP sells over 180 million airtime vouchers a year - that’s nearly 1000 vouchers every minute (and 17 every second) during store opening hours
  • There are around 430 stand-alone PEPcell stores that sell airtime and cellular products 
  • As well as clothing and footwear, PEP sells homeware, FMCG, cellular and airtime products and also offers a range of other services such as cash-backs, Capfin (for loans), funeral policies, cross-border and international money transfers, selected bill payments, Flash electricity tokens and more …
  • PEP has a chain of around 192 stand-alone homeware stores called PEPhome
  • PEP recently took on the challenge to open discount variety stores called Dealz, based on the concept of Steinhoff’s Poundland stores in the UK. The first three stores recently opened their doors in the Western Cape offering a variety of exciting products at discounted prices
  • The newly launched PEPmoney debit card is the cheapest bank card in the country. It is a full transactional card that also gives you interest on your balance. Through the app or USSD string you can check your balance, buy airtime & electricity, pay bills and transfer money. A PEPmoney to PEPmoney money transfer is the cheapest money transfer in South Africa.
  • PEP has more than 6 million PEPclub members on its base
  • Pepclo, a clothing factory situated in Cape Town manufactures most of PEP’s school wear
  • PEP has its own in-store radio station called Feelgood FM which aims to entertain shoppers and inform them about specials and promotions. FGFM is broadcast live seven days a week FGFM is broadcast live seven days a week
  • PEP’s cause is to make it possible for its customers to look and feel good 
  • Margins are kept low to keep prices low so that more people are able to buy from PEP
  • PEP operates a lay-bye system to help customers plan their purchases 
  • PEP strives to be the friendliest and aims to be the most exciting retailer in Southern Africa 
  • PEP believes in giving back to the communities it serves and each PEP region is empowered to give back to the communities at a local level. PEP’s flagship CSI project is the PEP Academy.  In 2017 there are 19 PEP academies operating within existing schools across four provinces helping to give around 1 750 Grade 4 learners the building blocks of education (numeracy and literacy) and improve the reading competency of about 1400 Grade 5 learners through a custom-made library-based programme.  Altogether, since its launch in 2008 and up to 2017, the PEP Academy has helped around 20 000 learners, hundreds of teachers and school managers and invested more than R60 million 
  • PEP has partnered with the Thandulwazi, a programme of the St. Stithians Foundation, to extend its teacher development programme to the Limpopo province. About 420 teachers are developed in the areas of maths, science and language skills per year
  • PEP’s vision: Delighted customers: our focus and pleasure
  • PEP’s mission: We are the friendliest and most trusted retailer offering products and services at the lowest prices
  • PEP’s values: Honesty, Passion, Resourcefulness

     

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    • Interesting figures
    • PEP sells:
    • 226 000facecloths per week and 5600km of toothpicks annually
    • 55%of all schoolwear and 72% of school shoes sold in SA
    • 32%of all baby and 18% of all kids clothing in South Africa
    • This year over:
    • 600 million products will be sent to more than 1 600 stores
    • 250 million customer transactions will be conducted
    • 160 million airtime vouchers will be sold – 1000 every minute
    • 35 million disposable nappies will be sold – that’s 4 every trading second
    • PEP tries to be the friendliest retailer in Southern Africa PEP aims to be the most exciting retailer in Southern Africa